What if I told you there was a way to reach an audience larger than the one Netflix has through YouTube analytics?

It’s possible!

YouTube videos reach more than two billion users a month—about one-third of the entire internet’s traffic.

However, if you want to use YouTube videos to drive traffic and revenue, you need to deep into the data.

How do you know whether your video has impacted your business?

Through the effective use of YouTube analytics!

In the next few sections, I’ll explain what it is all about, how to access it, what metrics you need to track, and how to leverage this information for better ROI.

What Are YouTube Analytics?

YouTube analytics is the native analytics platform on the site, providing access to vital metrics about video performance including watch time, viewer demographics, traffic sources, impressions, and more.

What is the point of all this information?

This data is here to help you understand what type of content your audience is interested in so you can improve your YouTube strategy.

If you hate wading through data, you’ll be happy to know YouTube analytics is pretty straightforward.